Share Your Blog Post and get Instant Social Signals

Social Shares = Higher Search Engine Ranking

But not in the way you think they do….

If you want to get your content ranked higher in the search engines, then listen up because social signals can boost your content and get you more traffic.  What do you think happens when you make a blog post or publish an article?  The answer: NOTHING!  There are a lot of factors that go into getting the search engines to recognize that you have published any content online, but you can’t let that discourage you.  You could pay for a monthly service like OnlyWire to do all your social bookmarking or you could even buy a plugin like Social Link Machine, if you’re using a WordPress site, to automatically post your content to your social media accounts.  OR you can use a service like IFTTT.

What Is IFTTT?

IFTTT stands for If This Then That and it’s an online service.  IFTTT makes it extremely useful for you to perform online tasks and you can download the app on your smartphone to manage your tasks on the go.  With IFTTT you connect your online spaces by connecting channels  inside the service.  The channels are always expanding, but the main ones that will be most beneficial to online businesses are Facebook, Twitter, WordPress, Blogger, Tumblr, Youtbe, Google+, Instagram, and Pinterest.  The way IFTTT works is you identify a trigger, for example a blog post.  You then create a recipe which tells IFTTT to do a specified task when a trigger occurs.  Imagine being able to post your latest blog post or youtube video to all of your social sites, AUTOMATICALLY, just by publishing your blog post as the trigger!

WHAT SHOULD ONLINE BUSINESSES DO WITH IFTTT?

When you’re establishing a brand for your business, you’re most likely focusing on content.  If you’re not, you should be!  Providing value to your marketplace will get followers, but you don’t get to choose where your followers like to engage with you and you don’t choose how your followers prefer to communicate.  That’s where IFTTT can help your online business show up in all of your important channels, while still maximizing your time.

There are numerous things that your business can do with IFTTT besides just helping you curate or re-purpose your content:

  1. Generate a list of twitter handles of the people who engage with your content and store them on Google drive in a document.
  2. Update your Twitter profile picture automatically when you change your Facebook profile image
  3. Shoot a quick “thank you” to someone when they retweet your post

These are a just a few of the endless possibilities for using this service to keep up with the tasks that would otherwise put a strain on your time and take you away from the most important tasks like actually talking with clients or doing sales presentations.

WHY SHOULD YOU USE IFTTT TO SHARE YOUR CONTENT?

Not only does it take good keyword research and some optimization, but it takes a little help for most businesses to get their content circulating online.  But getting rankings for your site encompasses a lot of factors.  Case studies have shown that Social signals have boosted traffic for businesses and boosted rankings in the search engines even though Google has claimed that social signals do not factor into site rankings (Check out this article on Social Signals by Neil Patel at Quicksprout.com).  So why would there be a contradiction?  Simple, if you can get people to engage, share, like, +1 your content and you have done your keyword research correctly, the amount of engagement will tell the search engines that your content is relevant.  The social signals aren’t necessarily the factor that boosts rankings, but what happens on the social sites that leads to the rankings.  Bottom Line?  Use IFTTT to leverage these hungry feeding grounds as a way to get your content consumed and still keep yourself productive.

Watch My Video Below On How to Set Up a Channel in IFTTT

Can you See the possibilities?  I’d love your feedback on what you think is possible with this FREE productivity tool, comment below or SHARE if you found value in this post.

2 Comments

  • social signal provider

    Reply Reply October 24, 2015

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